Robert Henry Media Blog

3-30-2009
The music business is evolving every day. I have been very fortunate to have had the opportunity to work with and consult face-to-face with the artists, writers, managers and attorneys of the music industry's top talent.

It has become very clear to me the "record" industry will move away from building their business model on profits from record sales. There are many major labels and management who are still willing to hold on to this model, denying themselves it will go back to the way things used to be. Unfortunately those days are in the past.

Looking forward to manifest a future for myself and my creative talents and future projects I created a corporate structure built on years of experience in the music industry as well a advertising and marketing. I look forward to establish a healthy business in the entertainment business, providing these services.

Worldwide culture has embraced digital downloading of media for entertainment. Portable devices have encouraged listening and storing large collections of music and videos. There are a variety of players available for using portable media files.

Momentum is the key to success in entertainment, it is no secret! Yet many artists overlook this extremely important challenge in making the moves to impress decision makers. I believe opportunities that may have been overlooked or ignored are today, acceptable ways to publicize and promote for success and build "brand" recognition.

A tremendous advantage I have is that I have been creating, producing, managing a career in music and media for more than 15 years. I recognize that PASSION has to be there, at any level, for releasing convincing messages and ideas. Followed by DEDICATION, ART, EXECUTION and SATISFACTION.

I have been fortunate to have worked with creative professionals who are leaders in the industry, that have built my experiences. I have the ability to work in and command a variety of media and understand the challenges and difference between commercial and non-commercial projects and goals.